Tom Critchlow on network topology and the ghost of the Digg homepage.
I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned.
When you write for someone else’s publication your writing becomes disparate and UN-networked. By chasing scale and pageviews you lose identity and the ability to create meaningful, memorable connections within the network.